Lifecycle Pricing: 1. Configure Rules 2. Optimize 3. Select Strategy
Clear Demand’s 3rd generation solution constrains optimization using retailers’ pricing rules and optimizes prices throughout the product's lifecycle from introduction, to in-season, to markdown and clearance. Unlike prior generation solutions which average or relax rules, Clear Demand monetizes rules; ranks them in order of cost and then trades off the cost of rules with profit & revenue - bringing industry the first Intelligent Rules capability. Read more about Clear Demand’s rules focus in our Retail Pricing Strategy Series Volume #1, "Play by the Rules".
Retailers are presented with an opportunity curve which reveals the strategy options for a category, store, zone or chain and illustrates the trade-offs for revenue, profit and units. Once a retailer decides on the appropriate strategy, prices are output to pre-configured Excel spreadsheets for ease of use and speed.
Everyday Pricing. Specify product and store groupings; use store-sku elasticity; and establish every day prices; online and in-store.
Promotional Pricing. Specify product and store groupings; use store-sku elasticity to assess promotional lift; and recommend items, discount and promotional type by customer segment.
Markdown Pricing. Specify product and store groupings; use store-sku elasticity to establish markdown dates and markdown prices in order to maximize sell-through and margin.